Eu achei isso fantástico!

The word toxic had been anointed, and now could not go back to being a regular word. It was like a person becoming famous. They would never have a normal lunch again, would never eat a Cobb salad outdoors without tasting the full awareness of what they were. Toxic. Labour. Discourse. Normalise.

‘Don’t normalise it!!!!!’ we shouted at each other. But all we were normalising was the use of the word normalise, which sounded like the action of a raygun wielded by a guy named Norm to make everyone around him Norm as well.

What are you swimming in that you can’t describe – won’t describe, because it’s too ordinary?